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Our open dataset said paid streams last 11 hours. It was one customer.

Our open dataset said paid streams last 11 hours. It was one customer.

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5 min read
Your priority account count is not your A-grade count

Your priority account count is not your A-grade count

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7 min read
Social, Paid-Ad & Creator Math Cheat Sheet (+ Embeddable Client-Side Calculators)

Social, Paid-Ad & Creator Math Cheat Sheet (+ Embeddable Client-Side Calculators)

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2 min read
Pivot Points Trading: A Practical Framework for Reading Market Structure

Pivot Points Trading: A Practical Framework for Reading Market Structure

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14 min read
Local SEO for contractors: what 923 homepages get wrong

Local SEO for contractors: what 923 homepages get wrong

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5 min read
How to Operationalize ChatGPT Mention Counts Without Treating Them Like a Vanity Metric

How to Operationalize ChatGPT Mention Counts Without Treating Them Like a Vanity Metric

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5 min read
App Store Optimization (ASO) in 2026: Indexing Matrix, Two-Proportion Z-Tests & SKAdNetwork 4.0

App Store Optimization (ASO) in 2026: Indexing Matrix, Two-Proportion Z-Tests & SKAdNetwork 4.0

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3 min read
WhatsApp Automation Metrics: Separate Delivery, Containment, and Resolution

WhatsApp Automation Metrics: Separate Delivery, Containment, and Resolution

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24 min read
We checked 2,137 contractor websites on a phone

We checked 2,137 contractor websites on a phone

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7 min read
A Data Model for AI Visibility: Mentions, Citations, Accuracy and Source Quality

A Data Model for AI Visibility: Mentions, Citations, Accuracy and Source Quality

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5 min read
Don't let the model write SQL: designing an MCP server around a semantic layer

Don't let the model write SQL: designing an MCP server around a semantic layer

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5 min read
Your merged review counts may give repeat reviews extra votes

Your merged review counts may give repeat reviews extra votes

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6 min read
👟 Nike's Marketing Strategy: How to Sell Identity, Emotion & Lifestyle Instead of Products

👟 Nike's Marketing Strategy: How to Sell Identity, Emotion & Lifestyle Instead of Products

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13 min read
Beijing gets half of Xiamen's rain, and one month of it can ruin your trip

Beijing gets half of Xiamen's rain, and one month of it can ruin your trip

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3 min read
The Data Quality Checks That Catch Problems Before Your Users Do

The Data Quality Checks That Catch Problems Before Your Users Do

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2 min read
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